WHO WE ARE
At our agency, we believe in a data-driven approach to marketing.
We start by understanding your business goals and target audience, and then develop a strategy that is tailored to your specific needs.
We use analytics and insights to measure the success of our campaigns and make data-driven decisions to optimize performance
Why choose our agency for your marketing needs? Because we are not just effective marketers, we are the key to putting money back in your wallet. Our competitive marketing bundles offer a unique opportunity to reclaim your time and focus on what truly matters – creating amazing meals and dining experiences for your clientele. But that's not all, we go beyond the ordinary to elevate your establishment with a holistic marketing strategy that is consistent across all customer touch points.
We understand the complexities of operating a restaurant. As business owners ourselves, we know that you wear more hats than you can count on one hand. That's why we established our agency collective – to empathize with your business and dominate its growth and marketing while you focus on your WHY. The reason you got into this business in the first place – to curate delicious meals and provide hospitality to your patrons at the level you always envisioned.
Let us be your turn-key marketing solution, providing a comprehensive marketing message that drives new patrons and turns a first-time customer into a lifelong patron of your store. We help deliver a unified message across all customer touchpoints to ensure your brand remains consistent and memorable.
And when it comes to cost-effectiveness, we've got you covered. Our Customizable Service Plans are designed to fit every need and budget. Contact us to hear more about how we can save you 10% when you combine our Social and Email Marketing Bundle.
Our group of passionate restaurant and food-loving marketers will harness the uniqueness of your concept to drive brand awareness and action into your storefront. Our quantitative and qualitative methodology is sure to please even the most tenured restaurant owners.
The Forking Group offers customizable, turnkey options to drive home your message and address your needs as a business owner. Our key areas of focus include:
SOCIAL MEDIA CONTENT CREATION
Generating content and posting to all platforms
INFLUENCER MARKETING
Identifying and procuring impactful partnerships
EMAIL MARKETING
Email and website creation and oversight
BRAND MANAGEMENT
Printing of menus, postcards, and POS signage
Menu, Signage & POS Printing
Premium printing and promotion design services
REPUTATION, MENU & LOCATION MANAGEMENT
Managing digital listings & reputation
EVENT MANAGEMENT & SO MUCH MORE!
At The Forking Group, we pride ourselves on delivering measurable results for our clients. Our team of experts will work with you to develop a customized marketing plan that fits your unique needs and goals. From increasing foot traffic, to boosting online engagement, we have the tools and expertise to help your team thrive.
RESULTS
Genna Apfel
Founder
Genna Apfel is a seasoned marketing professional with over 12 years of experience in the industry. Her expertise lies in social media and digital marketing. Genna has worked with a diverse range of clients, including restaurants, national food brands, lifestyle influencers, & more.
Genna's journey started over 6 years ago when she started her own food blog on Instagram. This platform allowed her to share her passion for dining out and exploring new restaurants to a wider audience. As her blog gained popularity, Genna realized the immense power of social media in connecting fellow food enthusiasts with restaurants directly.
In 2022, Genna took her passion to the next level by founding The Forking Group Agency. Her experience in developing growth strategies, creating compelling content, and building strong influencer relationships in addition to traditional media channels make her and her agency the perfect marketing representation for any restaurant concept and business owner.
WHAT WE DO