OUR SERVICES
At The Forking Group, we offer social media marketing services that provide you with a reliable and committed partner for your business. Our team of social media specialists work alongside you to establish a captivating digital identity for your brand that appeals to your target audience. By combining our innovative ideas and digital proficiency, we can help expand your business to new heights!
Our services include:
Developing and implementing a digital marketing strategy for each platform
Crafting unique and visually appealing content
Managing your social media accounts and engaging with your followers
Providing monthly reports (or as agreed upon) and insights for each platform
Regular team meetings to ensure we are meeting your needs
In today's digital age, influencer marketing has become the preferred choice for restaurants and eateries seeking to connect with their target audience. By collaborating with influential leaders, you can effectively attract your ideal audience, create a buzz around your brand, and engage potential customers to dine with you. Our preferred influencers are trusted social leaders who can drive brand exposure, leveraging their diverse and extensive audience, promoting your restaurant, ambiance and menu offering in a compelling way that compliments your concept and brand.
Our services include:
Developing and executing a comprehensive campaign strategy
Sourcing influencers from our curated list of preferred personalities
Managing influencer relationships and content throughout the campaign
Providing comprehensive reporting and insights to measure campaign success
Introducing our comprehensive Email & SMS Marketing Collective, specializing in tailored marketing solutions for the hospitality industry. As your dedicated marketing ally, you can expect unparalleled support and expertise every step of the way. We provide a range of services, encompassing strategic planning, seamless execution, and meticulous development.
Our services include:
Thorough email & SMS audit and deep dive of current program and strategy
Identify quantifiable goals of growth and develop a plan to meet and/or exceed goals
Manage deployments and targeting and maintain health of file and new opt-in acquisition
Assessment and seamless transition (if needed) to the most suitable ESP vendor
Develop and execute email & SMS test plans to optimize opens, clicks and desired action
Our Paid Media Management empowers your brand to strategically leverage sponsored social media posts, display ads, paid search results, video ads, and more. By tapping into the vast landscape of paid media, we elevate your content visibility, expanding brand reach and driving increased traffic. With expertise in executing sponsored content campaigns, our strategies encompass platforms like Facebook, Instagram, TikTok, YouTube, and SEM (Google & Bing), tailoring the approach to your target audience's preferences and behaviors.
Our services include:
Pinpointing and reaching users based on interests, industry, and demo
Promoting high-performing content to maximize conversion rates, distinguishing between organic engagement and content that resonates with your audience
Leveraging various paid media avenues, from Facebook's targeted advertising to YouTube's versatile video formats, providing flexibility to align with your unique marketing goals
Utilizing eye-catching display ads strategically placed to increase brand recognition
Harnessing of Pay-Per-Click advertising to secure premium placement
Your brand is more than just a logo. It's about the emotions it evokes. It’s your invitation to the community to dine with you and alludes to what the customer can expect when they arrive. We work with you to harness this messaging and then create a customized design strategy that engages your audience and represents your brand all with a growth mindset.
Our services include:
Brand conceptualization
Full style guide design, inclusive of logos and color scheme
Design of POS collateral materials including menus, table tents, store signage as needed
Our team of experienced event managers will work closely with you to conceptualize an event that aligns with your business goals. Whether you're looking to host a grand opening, launch a new product, or celebrate a milestone, we will create a unique and memorable experience that leaves a lasting impression on your attendees. We will develop an omnichannel marketing plan that utilizes multiple media channels to reach your target audience to drive awareness and increase attendance. From social media advertising and email marketing to offline print and/or direct mail, we will ensure that your event receives maximum exposure.
Our services include:
Conceptualize event based on business goals
Deliver a comprehensive marketing blitz campaign to drive awareness and attendance.
Content creation of all media assets
Manage ticket sales, if required
On location to capture in-the-moment social media coverage of event
Staff the event to ensure execution of concept, attendee flow and swag/prize giveaways and/or raffles, if applicable
Elevate your restaurant's image with our premium printing and promotion design services. We offer a comprehensive solution for all your printing needs, ensuring that every aspect of your brand is represented with excellence. Menus are the heart of any restaurant, and we specialize in creating stunning designs that range from simple to more complex formats. Whether you need a sleek and modern menu or a unique and eye-catching layout for both in-house or takeout, our team of experts will bring your vision to life.
Our services include:
Sourcing premium printing and promotion design services for restaurant menus
Providing collateral and POS materials for loyalty programs
Utilizing direct mail services such as postcards and EDMs (Every Door Direct Mail) that can be targeted to specific communities or demographics
Supplying a range of POS materials, from table tents and menu inserts to signage, coasters & more
Your Digital Reputation Management is here! Say goodbye to the stress of the tedious, time-consuming and endless task of managing your business facts across the web. Say hello to a seamless reputation management experience with The Forking Group. Trust us to handle the complexities of the online world while you focus on what truly matters – your business.
Our services include:
Managing digital menus to ensure your offerings and pricing are 100% accurate
Monitoring reviews to ensure digital reputation remains intact and reflects in a positive light
Maintaining consistency of your data across web to boost discover across Google up to 10x
Supervising online listings to guarantee hours of operation, holiday hours, and all contact information are consistent across 80+ publishers
